This project allowed me to create a brand style guide for a marketing agency specializing in gyms and fitness centers. I created a logo, color palette, and brand patterns as well as chose font pairings. The brand colors blend bold, energizing tones with sleek shapes that convey strength and vitality. Inspired by movement and rhythm, I incorporated a dumbbell into the brand pattern to add visual interest across marketing materials. The style guide provides clear guidelines for maintaining brand consistency across all platforms, giving the agency a cohesive and powerful and recognizable visual identity
TYPOGRAPHY 2
